Asset Direct of Canada Inc., a SAAS provider, was founded in 2015 in London, Ontario. Our mission is to bring accessibility and flexibility to the world of personal finance. Allowing those who are credit invisible to establish a proper credit history, and providing choice to those currently restricted to one institution for all of their financial product and insurance needs. ​​

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We allow anyone, from individuals to large organizations, to easily build a business selling financial products & services. Essentially we are creating the world's first truly global network of financial sales agents, where hundreds of thousands of global partners drive traffic to thousands of financial institutions across the world.

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Through this global network of agents, we are working to bank the world's underbanked; more than 6 billion people worldwide currently have difficulty accessing credit and other financial products. Currently only 52% of adults globally use a bank account, while only 8% of adults in the developing world have access to a credit card.

In the fall of 2021, Asset Direct launched CreditLinks, a loan marketplace solution servicing India. The need in India for financial support on everyday purchases creates a large opportunity to grow and help the population gain access to accessible funding solutions. This launch marks the first stop on Asset Direct's global expansion.

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We utilize our global partnerships to connect customers with loans from one of our 30+ lenders; enabling us to significantly grow our database at $0 Cost of Acquisition.

We are a technology company providing our partners with multiple ways to integrate including API, whitelabel, dedicated link and QR code.

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Since 2016, Asset Direct has helped millions of people get access to the funds they need, when they need them. Our global database is constantly growing, with more than 1.5 million users and tens of thousands of new accounts each week. Our continued efforts to partner with new providers ensures our customers always get the best options from verified lenders and has influenced a staggering 67% return customer/applicant rate.

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We are excited to keep growing with a launch into the US in 2024.